for Customer Satisfaction
Over a period of time, hotels failed to deliver on customer expectations posing a serious threat to the OTA’s credibility and brand image.
The BDM Team set to educate the hotels about the platform would not be able to complete all the tasks due the magnitude and scale of work. This led to incomplete data and less chances of hotels onboarding on the platform.
Due to uncertain mapping methods, BDMs would completely miss out visiting certain hotels thereby leaving unresolved issues. This would lead to hotels feeling dissatisfied with the platform.
BDMs would fill incomplete information on hotels. Reports were delayed and incomplete with no data analysis to identify scope of improvements.
Using Effort, hotel profiles with 60 user-defined customer fields were created to define the strengths and weaknesses of each hotel. BDMs would get automated suggestions on critical topics to be addressed in the meetings with the management.
Geofencing and Geo Tagging features ensure that BDMs fill the data at customer location to make sure none of the details are missing. It adds authenticity to hotel information and enables the company with rich data.
Regional segregation of hotels and allocating territories to BDMs using venue recommender and smart mapping techniques ensured the coverage of every hotel in a region. This enabled the company to provide their customers with more options than ever before.
Intelligent reporting systems empowered BDMs with quick-access information and instant approvals, enabling them to negotiate better with the hotels and demand better deals and more commission.